What is SEO and its benfits?

 In France and generally in the world, the sites most visited by Internet users are those which appear on the very first page of results (among the first 10). Of these first 10 results, the first 3 sites are the most visited.

According to studies, the figures for the percentage of clicks on Google search results based on their position on the SERP are as follows:

1st position: 33% of computer clicks

2nd position  : 15.6% of clicks on computer and the same on mobile

3rd position  : 10% of clicks on computer and the same on mobile

The first 3 results therefore represent almost 60% of clicks on search engines. Hence the importance of being well placed in the natural results.

Google rates websites by degree of relevance. More notes are good, they are more visible and are approaching the 1 st  page. To be relevant in the eyes of the search engine, several criteria are taken into account.

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